Dunkin’ Donuts Times Square Billboard

Animation, design and development for the high-profile Dukin’ Donuts billboard in Times Square. The board launched on June 1, 2012—National Donut Day. The unveiling featured a choreographed animation sequence, which networked multiple boards in Times Square including the NASDAQ, Thomson Reuters, Walgreens boards and many others. The board is controlled by a homegrown CMS, which allows the client to modify and update content at any given time.

Here’s a nice post on the launch